Case Study:

How Henry Ford Academy says "We're Innovating" with PageTiger

The Henry Ford Academy, automotive educator for Ford’s UK and Ireland dealer network, sought to equip their learners with comprehensive knowledge ahead of one of the brand’s biggest electric vehicle launches – the New, All-Electric Explorer.

As well as an event at their purpose-built facilities, they utilised the digital features of PageTiger to create an engaging and interactive Product Guide, to transform how information was received and retained.

The result? A significant improvement in confidence scores and a model for future digital training initiatives.

Henry Ford Cover

The challenge

Launching a new vehicle, especially one as significant as the All-Electric Explorer, requires more than just a traditional and static training guide.

The key challenge was to make this information accessible, interactive, and memorable to "instil confidence" in a diverse, geographically dispersed team.

The solution

Ford needed a solution that would not only deliver information but also engage learners to ensure maximum retention. Their teams needed to be fully prepared to deliver effective walkarounds and communicate the vehicle’s benefits and competitive advantages.

Learners also needed a solid understanding of the future direction of electric innovation and Ford's European Strategy.

PageTiger was chosen to create a dynamic and powerful Product Guide that not only delivered on Ford's learning outcomes but also offered a bespoke interactive learning experience that's purpose-built to fully engage the academy's learners. 

The Guide featured:

Screenshot_7-8-2024_102331_henryfordacademy.pagetiger.com-1

 

FORD EXPLORER PRODUCT GUIDE

Product Hotspots

  • Engages users with interactive content.
  • Allow users to explore complex information with ease.

IMPACT: 82%+ Confidence Score to deliver an effective walkaround

Interactive Timelines

 

FORD EXPLORER PRODUCT GUIDE

Interactive Timelines

  • Create clear, chronological learning paths.
  • Educate and update teams on ongoing innovations.

IMPACT: 78%+ Confidence Score understanding Ford's European Strategy

The results

Henry Ford Academy’s outstanding and innovative use of PageTiger's digital tools transformed traditional training into interactive, impactful learning experiences.

By leveraging PageTiger's unique features—such as hotspots and customisable menus — Ford was able to create a Product Guide that not only informed but also inspired learner confidence and engagement.

This case study highlights the power of PageTiger to elevate digital learning from static guides and utilise the built-in analytics to measure learner engagement.

97-100% Confidence Score in the overall usefulness of the Product Guide.

  Some of our best engagement to date.

HFA

Katie Bona, Senior Instructional Designer at Henry Ford Academy, was the driving force behind these innovative documents.

PageTiger Champion, Katie is a change-maker dedicated to raising the bar for innovative learning and development. Her commitment to utilising cutting-edge technology for educational excellence ensured that Ford teams were not only well-informed but also fully confident and engaged in both their learning journey and outcomes.

Pioneers in learner-centric training

Recognised with the PageTiger Badge of Excellence for Transformative Learning Content

Badge of Excellence (High-Res)-01 1
The Ford All-Electric Explorer Guide, Toolkit and the Ford Pro™ Toolkit have been awarded the PageTiger Badge of Excellence for their innovative use of design and interactivity, crafting learner-centric content that drives educational excellence.
 
Through this innovative approach, they're not just educating—they're nurturing a culture where people thrive and innovation flourishes.

"The PageTiger Toolkit has been so well received by our European retailers that they've told us the format, blending product and sales process content, should be second nature for all future launches."

James Powell, Head of Dealer Enablement at Ford of Europe

Continuous innovation and European expansion

Building on the success of the initial Product Guide, Henry Ford Academy continued to innovate with subsequent editions and supporting toolkits:

Screenshot 2024-08-12 133206

New All-Electric Explorer Product Guide (Second Edition): Updated layouts and additional content kept the Guide relevant, resulting in 5,727 views in the UK and 400 in IRL, with extremely high user satisfaction ratings.

Screenshot_9-8-2024_9176_henryfordacademy.pagetiger.com

Ford Pro™ Toolkit: Inspired by the success of the Explorer Toolkit, this version supported the Ford Pro™ Power Up Academy event, quickly gaining traction and being adapted for use in multiple European markets.

Boost engagement. Say it with PageTiger.

 

PageTiger isn’t just about creating documents; it’s about revolutionising the way organisations communicate and engage with their people.

Say it with PageTiger—because every detail matters, and every message counts.

 

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