Henry Ford Academy achieves some of their "best engagement" with PageTiger
The automotive educator for Ford’s UK and Ireland dealer network sought to instil complete confidence in their learners ahead of one of the brand’s biggest electric vehicle launches – the New, All-Electric Explorer.
As well as an event at their purpose-built facilities, they utilised PageTiger to create an engaging and interactive Product Guide.
The results?
Confidence Scores of:
97-100%
in the guide's overall usefulness
82%
in delivering an effective walkaround
78%
in understanding European strategy
The challenge
Launching a new vehicle, especially one as significant as the All-Electric Explorer, requires more than just a traditional and static training guide.
The key challenge was to make this information accessible, interactive, and memorable to "instil confidence" in a diverse, geographically dispersed team.
The solution
PageTiger was chosen to create a dynamic and powerful Product Guide that not only delivered on Ford's learning outcomes but also offered a bespoke interactive learning experience purpose-built to fully engage the academy's learners.
The Guide featured:
Hotspots
- Highlighting content to create a more immersive learner experience
- Creating a more seamless structure and navigation of documents
- Ensuring endless visual options to maintain engagement throughout the guide
Interactive Timelines
- Creating clear, chronological learning paths
- Educating and updating teams on ongoing innovations
- Providing a comprehensive and visual overview of core dates and deadlines without overwhelming the pages or learners
The results
Henry Ford Academy’s outstanding and innovative use of PageTiger achieved "some of our best engagement to date", a significant improvement in Confidence Scores and a model for future digital training initiatives.
97-100% in the overall usefulness of the Product Guide
82% in delivering an effective walk-around
78% in understanding Ford's European strategy
Continuous innovation and European expansion
Building on the success of the initial Product Guide, Henry Ford Academy continued to innovate with subsequent editions and supporting toolkits:
New All-Electric Explorer Product Guide (Second Edition)
Updated layouts and additional content kept the Guide relevant, resulting in 5,727 views in the UK and 400 in IRL, with extremely high user satisfaction ratings.
Ford Pro™ Toolkit
Inspired by the success of the Explorer Toolkit, this version supported the Ford Pro™ Power Up Academy event, quickly gaining traction and being adapted for use in multiple European markets.
The PageTiger Toolkit has been so well received by our European retailers that they've told us the format, blending product and sales process content, should be second nature for all future launches.
- James Powell, Head of Dealer Enablement at Ford of Europe
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Katie Bona, Senior Instructional Designer at Henry Ford Academy
PageTiger Champion Katie was the driving force behind these innovative documents, raising the bar for innovative learning and development.
Her commitment to utilising cutting-edge technology for educational excellence ensured that Ford teams were well-informed, fully confident, and engaged in their learning journey and outcomes.
PageTiger for Learning
PageTiger isn’t just about creating documents.
It’s about revolutionising the way organisations communicate and engage with their people.