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Henry Ford Academy achieves some of their "best engagement" with PageTiger

Front cover of the New, All-Electric Ford Explorer Product Guide with image of the car in the mountains

Industry

Automotive

Challenge

When launching the All-Electric Explorer, the key challenge was to ensure information was easily accessible, interactive, and memorable for a diverse, geographically dispersed team.

Solution

NEW, ALL-ELECTRIC FORD EXPLORER PRODUCT GUIDE - made with PageTiger

97%+
INCREASE IN PRODUCT GUIDE USEFULNESS
82%+
INCREASE IN EFFECTIVE WALKAROUNDS
78%+
IMPROVEMENT IN STRATEGY AWARENESS

"The PageTiger Toolkit has been so well received by our European retailers that they've told us the format, blending product and sales process content, should be second nature for all future launches."

James Powell

Head of Dealer Enablement at Ford of Europe

"Page Tiger is a really flexible tool that allows for a lot of customisation and creativity providing endless possibilities to produce different guides. The blank template allows you to create your Stakeholder’s vision, with choices on toolbars, page sizes and backgrounds to create a different user experience every time."

Katie Bona

Senior Instructional Designer at Henry Ford Academy and PageTiger Badge of Excellence Certified

2023_FORD_TheNewAll-ElectricFordExplorer_5 (2)-1

Instilling learner confidence

The automotive educator for Ford’s UK and Ireland dealer network sought to instil complete confidence in their learners ahead of one of the brand’s biggest electric vehicle launches – the New, All-Electric Explorer.

In addition to an event at their purpose-built facilities, they used PageTiger to create an engaging and interactive Product Guide

The Challenge

Launching a new vehicle, especially one as significant as the All-Electric Explorer, requires more than just a traditional and static training guide.

The key challenge was to make this information accessible, interactive, and memorable to "instil confidence" in a diverse, geographically dispersed team.

 

The Solution

PageTiger was chosen to create a dynamic and powerful Product Guide that not only delivered on Ford's learning outcomes but also offered a bespoke interactive learning experience purpose-built to fully engage the academy's learners. 

The Guide featured:

Hotspots

To highlight content, creating a more immersive learner experience and providing seamless navigation for documents.

Screenshot_7-8-2024_102331_henryfordacademy.pagetiger.com-1


Interactive Timelines

Creating clear, chronological learning paths while educating and updating teams on ongoing innovations.

Screenshot_7-8-2024_102355_henryfordacademy.pagetiger.com

The Results

Henry Ford Academy’s outstanding and innovative use of PageTiger achieved "some of our best engagement to date", a significant improvement in Confidence Scores and a model for future digital training initiatives.

Building on the success of the initial Product Guide, Henry Ford Academy continued to innovate with subsequent editions and supporting toolkits.

Recognised with the PageTiger Badge of Excellence for Transformative Learning ContentBadge of Excellence (High-Res)-01 1

Henry Ford Academy has been awarded the PageTiger Badge of Excellence for their innovative use of design and interactivity, crafting learner-centric content that drives educational excellence.
 

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