Case Study:

How Marc Jacobs says "Discover our DNA" with PageTiger

Marc Jacobs set out to craft a unique and immersive onboarding journey for their Retail Managers, a journey that would capture the brand’s DNA and ethos in a way that feels interactive and truly representative of their iconic identity.

Enter PageTiger, the tool that transformed the Marc Manual - On Your Marc into a vibrant, immersive learning experience.

The result? Store Managers aren’t just trained—they are immersed in the Marc Jacobs Universe, empowered to embody the brand’s DNA and deliver a luxury experience that redefines what it means to work for an iconic fashion house.


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The challenge

How can you capture something as iconic and multi-faceted as Marc Jacobs in a single onboarding document?

The challenge was to create an educational tool that didn’t just teach new Retail Store Managers facts, but went beyond surface-level training, offering in-depth insight into Marc Jacob's heritage, unlocking their Brand DNA and inspiring loyalty.

On top of that, the Marc Jacobs Learning Team had to collaborate with departments across the globe to assemble the content and tools. Consistency in design and delivery was critical, but they also sought to elevate the onboarding experience, fully immersing new hires into the Marc Jacobs Universe while ensuring uniformity in messaging and training across all stores.

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What makes Marc Jacobs' onboarding stand out?

The Marc Manual - On Your Marc onboarding document embodies the brand's DNA. It includes all the essential elements of onboarding—history, training, product knowledge, and managerial tools—but it’s the way these elements are artfully combined that creates the immersive, iconic experience. 

The solution

Marc Jacobs needed a solution that not only educated their Store Managers but also immersed them deeply in the brand’s ethos, ensuring they could embody and communicate the essence of Marc Jacobs to every customer. The challenge wasn’t just to convey product knowledge but to engage their teams in a way that fostered a lasting understanding of the brand's DNA, product craftsmanship, and iconic design.

Store Managers also needed to be fully prepared to deliver exceptional customer experiences, seamlessly integrating their knowledge of Marc Jacobs’ vision for fashion.

PageTiger was chosen to create an revolutionary onboarding pack that offered a bespoke, immersive learning experience designed to fully engage and inspire every Store Manager with 'spirit, security, imagination, style and adventure'.

"...it simplifies tools and allows us to create “one-stop-shops” for all resources..."

- Marisa Louviot, Director, Global Training & Development, Marc Jacobs.

 

The onboarding featured:

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The Marc Manual - On Your Marc

A central hub for seamless onboarding

The Marc Jacobs onboarding document was designed as more than just a training tool—it’s a dynamic content hub that introduces new starters to all key aspects of their role while seamlessly integrating with the company’s essential systems.

From HRIS and intranet, to the brand’s comms channels and SharePoint, the guide ensures that employees are fully immersed in the Marc Jacobs ecosystem from day one.

Additionally, the guide links directly to other crucial PageTiger documents, such as The Marc Manual - Marc Your Calendar, a tailored onboarding experience that guides new managers through their first weeks in-store. Each Marc Your Calendar document is bespoke to the user, helping them navigate the complexities of managing a Marc Jacobs store while reinforcing the company’s commitment to personalised, impactful training.

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The Marc Manual - On Your Marc

Video embed

An embedded video of Marc Jacobs’ history created a vivid connection with the brand’s roots, allowing new managers to experience the heritage firsthand.

 

The Marc Manual - On Your Marc

Page turn

The use of turning pages created a soft learning experience, where employees could challenge themselves with questions on one side and answers on the other.
 
The Marc Manual - On Your Marc

Bold & iconic design

A document design that mirrors Marc Jacobs' bold, independent and spirited DNA, integrating iconic design elements into the training and creating an unforgettable, lasting experience.
 
 

The result

Marc Jacobs' Store Managers experience a memorable, seamless onboarding process, where the brand's DNA, product knowledge, and selling skills are taught through an interactive journey that feels as iconic as the products themselves.

The Marc Manual - On Your Marc has been used to onboard hundreds of Retail Store Managers and Assistant Managers across the world.

Meet the visionary behind the learning content

Marisa

Marisa Louviot, Director, Global Training & Development, is the visionary behind the brand’s revolutionary approach to onboarding.

With a deep commitment to preserving and passing on the iconic Marc Jacobs' legacy, Marisa has crafted an immersive, high-end training experience that perfectly reflects the brand’s ethos. Under her leadership, Marc Jacobs has set a new standard in luxury retail education—delivering a seamless blend of history, product knowledge, and brand DNA to empower teams across the globe.

In Marisa’s hands, onboarding is not just a process; it’s a carefully curated journey into the heart of one of the world’s most iconic fashion houses, ensuring every team member lives and breathes the Marc Jacobs' vision. Through her dedication to innovation and excellence, Marisa has safeguarded the future of the brand, creating a learning experience that is as memorable as the designs themselves.

Innovators in Immersive Brand Experiences

Recognised with the PageTiger Badge of Excellence for Immersive Learning Content

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The Marc Manual - On your Marc has been awarded the PageTiger Badge of Excellence for its groundbreaking use of immersive design and interactivity.
 
This training guide goes beyond education—it crafts an experience that breathes life into Marc Jacobs’ legacy, ensuring that every Store Manager is not only knowledgeable but fully engaged with the brand’s timeless vision.
 
Through this innovative approach, Marc Jacobs has set a new standard for luxury retail onboarding, where learning meets artistry, and passion meets excellence.
 

"Page Tiger allows us to elevate and engage our employees, bringing a high-end, curated feel to our learning and communication content.

The ease of use and its interactivity functionalities have made it our go-to platform for all retail, corporate, and communications tools at Marc Jacobs.

And because it simplifies tools and allows us to create “one-stop-shops” for all resources, our employees love using Page Tiger!"

Marisa Louviot, Director, Global Training & Development, Marc Jacobs.

Leveraging the past. Inspiring the future...

To continue their story, Marc Jacob also use PageTiger to create a monthly employee newsletter celebrating ReMarcAble events, achievements and news. 

Featuring: employee feedback surveys, announcing new store openings, welcoming new recruits and celebrating tenured talents. 

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... so every employee continues to be immersed in the brand's DNA.

Create immersive experiences. Say it with PageTiger.

 

PageTiger isn’t just about creating documents; it’s about revolutionising the way organisations communicate and engage with their people.

Say it with PageTiger—because every detail shapes the future, and every message keeps the legacy alive.

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