Introducing candidates to "the best place anyone has ever worked" with PageTiger

Industry

Financial Services

Challenge

Building a first-class employer brand and candidate experience with one unified recruitment guide aimed at a diverse range of candidates.

Solution

An Introduction to Phoenix Guide was created to fully engage and equip applicants at the beginning of the recruitment process.

97%

of roles filled directly

the average candidate uses the guide at least twice

25k+

views

1st

class candidate experience

"I used PageTiger in a previous organisation, and it was at the top of my list when I joined Phoenix in 2022! It’s more cost-effective than you might think, especially when compared to the cost of having this guide built externally."

Jane Avison

Head of Employer Brand & TA Operations at Phoenix Group

"I have been highly impressed with all aspects of the Phoenix recruitment process, in particular the online information provided by the company about the process."

Candidate Survey Response

for Phoenix Group's Introduction To Phoenix with PageTiger

"PageTiger has been a game-changer for creating engaging documents. The platform’s versatility is impressive, and the Customer Success Team has been fantastic in helping me to unlock and showcase its full potential."

Dalvir Mundair

Senior Employer Brand Partner at Phoenix Group

You'll love it here

As the UK's largest long-term savings and retirement business with over 12 million customers, Phoenix understands it takes great people to make great things happen.

To showcase their culture and attract top talent, they used PageTiger to create an introductory guide to "the best place anyone has ever worked".

The Challenge

Phoenix aims to directly source the vast majority of their candidates, so ensuring they deliver a first-class employer brand and candidate experience is paramount.

The Talent Acquisition team was tasked with creating a single, unified recruitment guide to engage, attract and serve a diverse candidate pool, while showcasing Phoenix's purpose, benefits, culture, and application process.

The Solution

With PageTiger, the Talent Acquisition Team created a branded and interactive digital guide to fully engage and equip applicants at the beginning of the recruitment process while gaining valuable insights into candidate behaviour and content engagement.

Pop-ups

Providing a more cohesive structure to the document for a better reader experience.
Empowering candidates to select the content they wanted to explore further – for example, which benefits were more relevant to them than others.

Surveys

Offering candidates the opportunity to anonymously rate the guide and the recruitment process so far and provide written feedback.
Enabling Phoenix to measure both candidate and hiring manager satisfaction and areas for improvement.

Analytics

Phoenix also tracks the guide's performance through PageTiger's Analytics, which provides real-time data on:

Clicks
Page views
Interactions
Features of interest

Enabling the team to report back to the wider business and continue to make enhancements.

The Results

The flagship Introduction To Phoenix guide is one of the most engaged with materials in the candidate experience, and has played a part in Phoenix being able to source 97% of vacancies directly.

"Our candidates and internal teams love documents created in PageTiger!

It’s easy to keep data safe, through different access controls for different use cases. You can set everything up yourself within the PageTiger settings, so we aren’t reliant on any other internal or external teams to help us create, manage or publish documents."

Jane Avison
Head of Employer Brand & TA Operations at Phoenix Group

Following the guide's success, Phoenix created an internally available guide for hiring managers on their recruitment process, now their main source of information for People Leaders on all things recruitment.

90% of hiring managers have used the guide at least once in 2024.

Recognised with the PageTiger Badge of Excellence for Strategic Talent Acquisition

The Talent Acquisition Team at Phoenix has been awarded the PageTiger Badge of Excellence for strategically leveraging PageTiger's interactivity and analytics to create an inclusive recruitment experience.