How Video Transforms L&D and HR: Humanising Communication for Better Engagement and Success

Video is perfect for humanising content and messaging which is pivotal for L&D and HR teams whose responsibility it is to resonate with their people and ensure communications are meaningful.

Video can significantly improve knowledge retention, foster collaboration, and streamline communications, which are crucial to employee development and organisational success.

However, whether video is produced internally or outsourced, it’s a costly and time-consuming venture that can present many challenges. Even if the skills and equipment are available, locations to film in and people to feature in video content can be hard to access in businesses that don’t specialise in video production.

Research shows that video increases engagement and comprehension because it combines auditory and visual learning. But, with AI, camera-shyness and restrictive budgets or resources, don’t need to limit L&D and HR teams from achieving maximum engagement!

What is AI video?

By combining your expertise with AI, you can seamlessly produce studio-level video content without incurring the typical costs and timescales manual video production does.

By utilising AI video functionality, L&D and HR teams are empowered to create life-like talking head videos with avatars simulating real people. You don’t have to worry about a camera-shy member of staff learning a script or the expense of hiring an actor or presenter.

Communicating with AI video

Video can strengthen the impact of L&D and HR communications across multiple, business-critical processes.

1. Onboarding

A positive and impactful recruitment and onboarding experience will determine the engagement, productivity and retention of your new hires.

In addition to providing a more personalised experience, a comprehensive onboarding video which covers company culture, policies, and role-specific instructions, ensures employees feel welcomed and informed from day one. Also, role-specific or department-specific video content, helps new employees understand their responsibilities and the company’s expectations more clearly.

Utilising AI to create onboarding videos can save a significant amount of time on in-person, individual orientations which is perfect for mass onboarding while still maintaining a personalised touch.

2. Training

Traditional training in the form of static documents or non-interactive in-person training sessions offers nowhere near the same level of engagement or information retention as video. Whereas video-based training provides a more dynamic approach, which combines auditory and visual learning while enhancing content consumption and understanding.

AI talking head videos enable self-paced learning and allow employees to rewatch video content in their own time. This level of flexibility is especially pertinent when delivering training to remote or hybrid workers.

3. Internal communications

As opposed to lengthy, uninspiring pieces of static text to deliver key internal business updates and announcements, AI talking head videos can be used to make messaging more engaging, transparent and meaningful.

L&D and HR teams have the power to utilise AI to create a bank of helpful video resources and provide answers to frequently asked questions about benefits, payroll, or policies, reducing the administrative burden on L&D and HR teams.

PageTiger AI

Whether you’re creating content for onboarding, training or internal communications, PageTiger’s AI enables users to select from a growing bank of avatars, voices and backgrounds, to produce studio-quality talking head videos.

Simply select your avatar and background, input a script or generate one with AI, and with a click of a button, a video can be produced in minutes. If you want to make any amends, there are no expensive reshoots or additional editing software required, simply edit your script or start from scratch with a new avatar or background.

You can create multiple videos, and depending on your bank of avatars and backgrounds, quite easily make them distinguishable for your different communications, audiences or campaigns.