5 Reasons to Digitalise Your Internal Communication

Organisations are constantly looking for ways to streamline their operations and enhance efficiencies to increase employee satisfaction and productivity.

Internal communication is a critical business area and one that can make the biggest impact on people engagement and overall profitability.

Despite this potential, many “modern” businesses are failing to enhance employee relationships by delivering internal communications via paper-based solutions, in-person meetings or across multiple, disjointed digital solutions.

Transitioning from traditional, archaic communication methods, to centralised, digital platforms can bring a wealth of benefits to an organisation from staff morale and retention to customer satisfaction and sales. Here’s why …

1. Interactivity

A digital approach to communications enables interactivity which enhances employee engagement, collaboration and relationships.

As opposed to one-sided, static communications, digitalised content and messaging allows employee feedback, which can be much more easily collated through one system. Through interactive surveys and polls, businesses can provide their people with a voice while gaining valuable insights on employees and use this feedback to make improvements.

Also, digital communication platforms can include videos, either live recorded or AI-generated, which boosts ‘information retention by 95%’[1].

Assessments can also be more easily produced, completed and reviewed digitally. So, in addition to communicating more engaging and consumable learning material, you can gauge your team’s understanding in the same place.

Interactive digital communications also bridge geographical gaps. Remote teams can collaborate as effectively as those in the office, enabling businesses to leverage a more flexible and diverse workforce.

2. Training

Traditional, paper-based training material or in-person training sessions often require logistical coordination and distract from employees’ regular duties. With digital communication tools, training can be conducted through e-learning platforms, and video tutorials, making the process more flexible, scalable, and accessible. This is especially pertinent to businesses training remote or hybrid learners whether they’re internal or external third parties.

Employees can participate in training programmes at their own pace, review materials when needed, and even receive real-time feedback from trainers.

Digital learning and communication platforms can also offer interactive training sessions with surveys, polls, and real-time assessments, ensuring a more proactive learning experience.

3. Sustainability

As well as centralising and streamlining processes, digitalising internal communications reduces reliance on paper-based and, at times needless, in-person training sessions. So, businesses can significantly reduce their waste, carbon footprint and energy consumption.

Overall, digitising internal communication is a step toward building a eco-friendlier and more sustainable workplace, which over 70% of your workforce values[2].

4. Security

Whether your communications contain sensitive information for a select recipient, or can be accessible for a wider audience, you need full control over your intellectual property.

Modern digital communication tools often come with enterprise-level security features. When material is less sensitive, and ease of access is essential, simple but effective security functions such as password protection and search engine restrictions can be applied. For confidential information and messaging, more robust protection like single sign-on or reader login can be implemented.

Ensure sensitive information remains confidential and accessible only to authorised personnel.

5. Analytics

One of the most useful benefits that digital communications offers is the ability to attain data and generate insights through back-end analytics. Without a digital footprint, understanding the true effectiveness and engagement of communications is not possible. However, when using a digital solution to manage employee outreach and deliver communications, you have the power to analyse who has viewed your content, when they viewed and how they engaged with it.

A digital, data-driven approach to communications helps refine strategies, ensuring that communications are clear, timely, and targeted.

Digitalise your communications with PageTiger

Digitalising your internal communications provides significant, business-critical improvements to the work environment you provide your people. In a rapidly evolving business landscape, embracing digital communication solutions is essential for companies looking to stay competitive, agile, and environmentally conscious.

PageTiger is an end-to-end communication, engagement and intelligence solution which empowers businesses to create immersive communications and content to enhance relationships and brand awareness.